![IMG_00013 copy](http://farm4.static.flickr.com/3322/4572769117_7983e36dd5.jpg)
in response to my new brief i began by choosing a fonts and creating a logo for the show identity
Eventually after going through may iterations i used a typeface old western/playbill style typeface called 'Cheyenne' for the ¡VIVA! logo and the the rest uses various weights of Futura.
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