I thought it would be important to do a test of different typefaces
set up was identicle to self promotional piece, printed at 600pt onto newsprint, cut out, then taped to the washing line with pegs weighing them down
as discussed earlier i agreed to do the BA (Hons) illustration 2010 in Rockwell condensed which with match the metal type name tags
however, almost instantly when i got the letters on the line and began photographing them, the slab serifed letters became almost illegible, and just simply did not the have right aesthetic - i'm going to return to the trade gothic font that i used for my self promotional pieces
more successful however was the ¡VIVA! logo done as a paper cut, when caught in the wind it created excellent flowing shapes, and almost sequential imagery.
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