Thursday 4 February 2010

John Maeda

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Laws of Simplicity (2006)
is the result of a research project on simplicity in design

Discussing family, paul rand, ikko tanaka, his ipod, tamagoccis, tea ceremonies etc,
the 100 page hardback book is designed by Maeda himself; set in Mercury Text and DotMatrix-Two illustrated by the orginal illustrations and diagrams, printed on off-white paper, and a full colour jacket augmented by metallic ink, hotfoil and spot varnishing conferring an extra sense of luxury.

Law 7
"More emotions are better than less."
"simplicity is about subtracting the obvious and adding the meaningful"
move muc faster
http://lawsofsimplicity.com/

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