Self promotional work

My self promotional/identity project will consist of a series of text-as-image postcards, repeating 'Jon Clark Design' or 'jonclarkdesign.com'

Using 5/8" Gill Sans letterpress type, I impressed the letters into a shoebox lid filled with slightly damp sand (standard childrens' play sand)- lit the sand with desktop studio lights and photographed the set up to maximise the textural quality.
During the process, under the lights, the sand began to dry out and cracks began to emerge, adding another element of interest.

Similarly i tried the set up using larger 3 & 5/16" slim poster type although was not as successful.